I design things that feel
as good as they look —
blending strategy, storytelling,
and a deep obsession with craft.

Led the design of digital campaign assets and UI for the Lady Gaga x Nurtec ODT launch, a premier celebrity-driven healthcare campaign for Pfizer.

Spearheaded the UI/UX for Johnson & Johnson BISO (Breathe In Speak Out) internal ecosystem, delivering an accessibility-forward, responsive interface to centralize global biomedical collaboration

Redesigned peer-to-peer marketplace email system to drive engagement and increase bookings through conversion-focused, visually compelling lifecycle campaigns and responsive email UI.

Designed an immersive brand identity for a pet-friendly pop-up cafe concept, balancing playful warmth with elevated design integrity through bold visual storytelling, character illustration, and 3D experiential branding.

Built a disruptive, personality-driven pasta brand with chaotic charm that stands out in a saturated market through bold visual identity, innovative packaging, and immersive pop-up experiences.

ADDY Award-winning craft beer packaging with hand-illustrated, region-specific storytelling across three spice-forward variants rooted in Indian heritage, folk art, and sensory branding.

Comprehensive visual language and design system for a typeface specimen book pairing Gotham with mindfulness philosophy.

Repositioned hair oiling from an old-fashioned routine into a luxurious, wellness-driven experience through modern brand identity centered on scalp health and intentional self-care.

Out-of-home platform bringing immersive audiobook storytelling into physical spaces with branded listening pods and 8D audio experiences.

Multi-platform awareness campaign turning FedEx's iconic box into a symbol of community, possibility, and purpose through strategic social impact messaging.