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Boatsetter internal newsletter email design for the #MindYourWake Seattle Fireworks Cleanup campaign, showcasing event details, reminders, and employee testimonials. 
Boatsetter fleet owner marketing email for Summer 2023 featuring new listing prompts, duration pricing setup, fleet management tips, and personalized support options. 
Fishing Photo Contest promotional email featuring a compelling hero banner with fishing photography and a clear "Hook > Snap > Win" user journey. 
Contest details email showcasing the $500 Boating Credits prize offer with Fishbrain partnership and bold "Enter to Win" call-to-action.
BOATSETTER · 2023 · DIGITAL DESIGNER - EMAIL SYSTEMS
Boatsetter
Email Marketing Design
Email Marketing DesignLifecycle CampaignsCRM DesignResponsive EmailConversion OptimizationMarketplace UX
My Role
Digital Designer - Email Systems
- •Designed promotional, lifecycle, and transactional email templates with clear visual hierarchy
- •Built a scalable email design system aligned with Boatsetter's brand identity and guidelines
- •Created modular template components for marketing and CRM teams to use across campaigns
- •Optimized all layouts for mobile responsiveness and cross-email client compatibility
- •Designed seasonal and destination-based campaigns leveraging ocean-inspired color palette
- •Collaborated with marketing and CRM teams to refine designs based on A/B testing insights
Design Approach
- •Clean, ocean-inspired color palette reflecting Boatsetter's brand identity
- •High-impact hero imagery showcasing compelling boating experiences and destinations
- •Modular template system enabling rapid campaign deployment and brand consistency
- •Clear, prominent CTA buttons ("Book Now", "Explore Boats") for improved conversion
- •Strategic use of whitespace and typography for enhanced readability and scannability
- •Mobile-first responsive design with testing across major email clients
Result
- •Increased click-through rates through improved CTA placement and visual prominence
- •Higher engagement on seasonal and destination-based campaigns compared to previous templates
- •Stronger brand consistency across all email communications and lifecycle touchpoints
- •Improved mobile usability and readability, reducing unsubscribe rates
- •Enabled marketing team to launch campaigns 30% faster using modular template system
- •Supported increased booking conversions through optimized email user experience